Chamber Event: Marketing 101 for Small Business Six Pack Series - November 8 - December 13, 2021
How do you determine what type of marketing will be effective for your business goals? Where do you start? This series takes you from the first step of defining marketing through decision-making of where and how much to spend your marketing dollars; how to navigate your Internet presence; how to handle the press, requests for donations, your staff?s role in your brand and much more.
Þ November 15: The Internet Your website and online presence; email marketing, sales, data - What do the numbers tell you?
Þ November 22: Branding What is branding? How can branding help your business? Design services, promotional products & apparel; brand & commercial photography; head shots & product shots.
Þ November 29: Media Relations, Community Giving & Networking Responding to media and media interviews; managing a crisis; social media tips; establishing a giving strategy and budget; managing requests effectively. What is networking? How to work ON not just IN your business.
Þ December 6: Social Media Yeah, you have to slay that dragon and go down that rabbit hole. We?ll help.
Þ December 13: Reputation Marketing What does the world (or your community) think of you and what can you do about it? How your reputation becomes your brand.
CLASS SIZE IS LIMITED.