Chamber Event: Marketing 101 for Small Business Six Pack Series - September 16 - October 21, 2019
How do you determine what type of marketing will be effective for your business goals? Where do you start? This series takes you from the first step of defining marketing through decision-making of where and how much to spend your marketing dollars; how to navigate your Internet presence; how to handle the press, requests for donations, your staff’s role in your brand and much more.
Þ September 23: The Internet Your website: what you know, what you don’t know and what you think you know about your online presence; SEO, SEM, E-commerce
Þ September 30: Media Buying and Integration Traditional media vs digital media vs social media
Þ October 7: Social Media Yeah, you have to slay that dragon and go down that rabbit hole. We’ll help.
Þ October 14: Media Relations, Community Giving & Networking Responding to media and media interviews; managing a crisis; social media tips; establishing a giving strategy and budget; managing requests effectively. What is networking? How to work ON not just IN your business.
Þ October 21: Reputation Marketing What does the world (or your community) think of you and what can you do about it? How your reputation becomes your brand.
CLASS SIZE IS LIMITED.
DEB CROW is the director of corporate communications for Greif, Inc.
SIERRA DYER the executive officer of the Richwood Marketing team and helps oversee branding for Richwood Bank and its service lines. From checking accounts to coffee, she keeps all Richwood brands fresh through both digital and traditional media.
GERE JORDAN and his wife Kaitlin own Holony Media, a successful digital marketing agency.
CECE UTENDORF leads the agency side of Richwood Marketing as the Director of Marketing. She ensures all business clients are receiving the best deliverables, while also implementing marketing for clients.
BROOKS VAN KIRK is a small business owner with extensive corporate marketing experience. She and her husband own Delaware Automotive Service where she has put her background to use growing this successful family business. Brooks is also is the owner of Van Kirk Creative where she helps small businesses and start-ups build efficient processes, firm their message and grow their business.
HEATHER WIRTZ is a marketing wizard with the visionary Richwood Marketing. The media platforms to reach your audience keep changing, but the desire for customers to connect on an emotional level hasn’t. Across multiple industries, states and objectives, Heather has worked with clients that vary from national companies, politicians and celebrities, to one employee startups and enjoys helping each and every one articulate their “why” message in memorable ways.
